Get ahead of the crowd as FranklinTill rounds up last year’s biggest trends and predicts the aesthetics that will shape 2015.
Each month, experienced London-based creative consultancy FranklinTill Studio curate the Trends section inside Computer Arts magazine. Here, co-founders Kate Franklin and Caroline Till look back on last year’s most prominent visual aesthetics and predict the trends that will shape design in 2015…
2014 was the year with a fresh new attitude. It boldly moved away from the saturated ‘heritage’ aesthetic that’s dominated graphics and branding over the last few years.
Like most movements in art and design, advancements in materials and tools go some way in defining the look of new movements, so 2014 was the year in which artwork created in the digital realm really came to the fore as an aesthetic statement in itself.
The current obsession with digital media, and the blurring of the physical and virtual fuelled a new surreal movement in 2014, ‘digital surrealism’ – digitally rendered imagery creating 3D effects for flat surfaces.
Artists such as Anny Wang skilfully mastered the intersection of the digital and the analogue by employing a combination of crafts and 3D technology to create mouthwatering, dreamlike, digital still life.
With gaming apps proving to be popular for all genders and ages it was no surprise to see gaming aesthetics taking a new direction; more relax-em-up than shoot-em-up. The emergence of games like Lands End by usTwo shows that ethereal, digital dreamlike landscapes are now good enough for real-world application.
Generative design – that is, design created using generative software and computer algorithms – was hot for 2104. Design studios like Convivial Project began using generative technologies to customise patterns based on people’s design preferences. Far from deadening creativity, technological innovation is now enabling self-expression and uniqueness.
1960s op art has been a huge influence over the past 12 months, the optical illusions naturally lending themselves to the digital realm, especially when bought to life through gifs and short animations.
So what can we look forward to in 2015? Here are our predicitions…
01. Print will be influenced by digital
We anticipate that work created within the digital realm will continue to inspire print.
02. Retro will evolve
Retro will still be a big influence, but rather than all things vintage from the ’50s and ’60s, influences will be taken from the ’80s and ’90s – think Windows 95, early computer graphics, bad taste and iconic brand motifs.
03. Space-inspired graphics
And with major sci-fi film launches, we also predict intergalactic space becoming a starting point for designers wanting to capture the awe of the cosmos.
Roll on 2015!